Learning Design & Content Strategy
I make people and systems better at what they already do.
Twelve years inside Apple's Developer Program Support taught me something most training programs miss: the hard part was never explaining the platform. It was building the systems — documentation, onboarding, escalation paths — that let someone else explain it correctly without me in the room.
I don't build the product. I build what makes the product usable, teachable, and repeatable — for the people who have to make it work every day.